Lyris Connections Blog

Category: Uncategorized

The Future of Email

Jul 05, 2013 by

The concept of relevance is well recognized in the realms of digital and email marketing. But another concept is rearing its head and demanding marketers’ attention – chaos. The digital marketing landscape is in a state of rapid change. Messaging in general, with the advent of social channels, has bloomed and blossomed over the past… Read More »

Engaging the Constantly-Connected Consumer: Mobile Optimization and Context Marketing

Jul 04, 2013 by

The mobile platform represents the most powerful mechanism yet for delivering contextually-relevant communications to consumers who are always on the move. Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space restraints, in ways that are differentiated and intensely personal. What’s come to be called the… Read More »

Effective Email Marketing – a Powerful Targeting Tool

Jul 03, 2013 by

Email marketing has been proven to be an effective marketing strategy for reaching out to target customers and prospects – and increase conversion rates. Targeting with action-based relevance is especially effective, and while this practice is most often associated with b2c email programs directed to consumers, b2b email marketing is equally as effective for reaching… Read More »

Designing Email that Engages Subscribers and Drives Conversions

Jul 02, 2013 by

Distractions, smartphones, and the mobile market are changing how and when subscribers view emails. How marketers design them has to change. Email marketing online can completely miss the mark and actually deter rather than engage subscribers. There are basic elements that each email design should have in order to convey a message properly to your… Read More »

Guru’s Guide to Email Marketing 2013

Jul 01, 2013 by

Email marketing continues to be popular with marketers around the world because it’s still one of the most effective forms of marketing used today. Email marketing programs are quick to deploy, offer immediate and easily measurable results, enable advanced customer segmentation and personalization, integrate well with other online and offline marketing, and deliver a high… Read More »