Lyris Connections Blog

Category: Uncategorized

Learn the Latest about Mobile Email Optimization: Free Webinar Reprise

May 31, 2013 by

Lyris is excited to announce a reprise of our free mobile optimization Webinar previously targeted to the Asia Pacific region.  The World Has Gone Mobile – Have Your Emails? has been reworked for the U.S. and our other international audiences and will be presented on Tuesday, June 4, 10:00am PDT / 1:00pm EDT.   According… Read More »

Why Marketers should be Tumbling for Tumblr

May 23, 2013 by

As announced earlier this week, Yahoo! purchased micro-blogging site Tumblr for $1 billion. Now that the dust has settled, not only are Tumblr’s devoted users wondering what changes will be made to their beloved site, but marketers are also starting to wonder what’s in it for them. Here are four interesting considerations about Tumblr that… Read More »

Dear Email, I Love You.

Feb 11, 2013 by

I came across some comments from Lyris customer in a Valentine’s Day email round-up last week, and I couldn’t help but wonder how other retailers would be spreading Cupid’s love this year. Now my inbox is filled with Valentine’s Day emails, including the following examples from other Lyris clients. I have to admit  they make me feel all… Read More »

When Digital Marketing Goes Native

Dec 21, 2012 by

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed… Read More »

[Infographic] The Future of Email

Nov 16, 2012 by

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information.