Lyris Connections Blog

Dear Email, I Love You.

Feb 11, 2013 by

I came across some comments from Lyris customer Ice.com in a Valentine’s Day email round-up last week, and I couldn’t help but wonder how other retailers would be spreading Cupid’s love this year.

Now my inbox is filled with Valentine’s Day emails, including the following examples from other Lyris clients. I have to admit  they make me feel all warm and fuzzy inside, and I’m impressed at the variety of techniques they use to engage me. 

This JOY the Store email, for example, promotes a Valentine’s Day offer, and encourages subscribers to interact with an app on the site’s home page that allows them to write personalized love notes to their Valentine. 

Meanwhile, Harvey Nichols goes crazy in love for free shipping and provides this offer for all orders over £50. Nice work on another front, too – based on my account preferences, I received an email with gift ideas for men. After all, I’m more likely to shop for a Valentine’s gift for my husband, or for a gift we can share.  Strawberry Fluff for two, anyone?

I love the use of “lovely” words in this Valentine’s Day email sent by Kitbag. Catchy terms like “no love lost” and “love can set you free” add to the simple design and make even sports apparel seem romantic.

 

 

Coming full circle, I opened my inbox yesterday to find this “LOVE{ly}”surprise via Ice.com. The vibrant design and enticing copy make this email a winner! I think it’s especially interesting to see a jewelry company not heavily promoting jewelry in every email during the busiest time of the year for jewelry purchases. Looks like love really does conquer all.

What are you seeing in your inbox this Valentine’s Day? Are retailers pushing the envelope when it comes to Valentine’s Day messaging or are they keeping it clean and simple? Comment below and let us know!

Briana Iwuji

About the Author: Briana Iwuji

Briana Iwuji is the social media manager at Lyris with a background in public relations and partner management. Briana is a social media enthusiast and is responsible for developing, managing and marketing the social media identity for Lyris. Follow Briana on Twitter @Briana_Iwuji

Comments

I actually want to book mark this posting, “Dear Email, I Love You. - Lyris | Lyris” on my personal web page. Do you really care in case I actuallydo it? Thx -Johnny

Commented by: Salvador
Fri Feb 22, 2013 at 01 am

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