Lyris Connections Blog

What Does your Email Marketing Potential Look Like?

May 21, 2014 by

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands that take a few days to do this every year are always the most successful.


This got us thinking at Lyris. We know that the biggest barrier to truly successful email marketing is often a lack of time for strategic planning, and that when some method of formal strategy review and roadmapping takes place, it drives the very best results. So…

Introducing the Lyris Email Selfie.

The Lyris Email Selfie does exactly what you might expect from the name. You answer just a few short questions about your email marketing program and in just a matter of minutes, we send you completely personalized and tailored tactics and strategies to help you improve it.

No matter how advanced your email marketing may be, the Lyris Email Selfie will give you a handful of new ideas that you can put into practice right away, whether it’s segmentation, analysis and testing, designing for mobile, or applying new innovations to your email campaigns. The Email Selfie will show you exactly where you need to improve, and how.

But here’s the coolest part – answer a few more questions about your email performance and it will even show you your potential return on investment if you follow all of our strategic advice.

Take your Email Selfie now, and find out what your email marketing potential looks like in just a matter of minutes. 

If you’d like to follow up on your results, email us at and one of our strategic consultants will respond. 

Philip Storey

About the Author: Philip Storey

Philip Storey is Global Head of Strategic Services at Lyris and has been specializing in email for a decade, working with brands to create engaging and response-triggering email for acquisition and retention strategies that drive high return on investment. He is also a trainer, speaker, and writer for several industry blogs such as Econsultancy and the IAB.

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