As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes effective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise.
CASL sets forth the following requirements for any organization that’s engaged in sending commercial email within Canada or to recipients in Canada:
The law goes into detail regarding each of these requirements, including which methods of consent are acceptable, the differences between express consent and implied consent, as well as requirements surrounding email content and unsubscribe mechanisms.
There are also some details and implications of CASL that maybe aren’t as well known — and Lyris is here to help. Learn more details about CASL and what your organization needs to do to be in compliance by downloading our Lyris Canadian Anti-Spam Legislation (CASL) Checklist.
And if you have specific questions, ask them in the Comments section below, and we’ll get back to you.
Justin is Sr. Deliverability Analyst at Lyris. He has spent the last seven years helping email senders navigate the ever-changing deliverability landscape through the application of best practices and proper list hygiene.