Lyris Connections Blog

Free Lyris Webinar: Digital Disruption and the New Agency Challenge

Mar 13, 2014 by

Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no longer an option.

Free Webinar

Digital Disruption and the New Agency Challenge
Tuesday, March 18
11:00am PDT / 2:00pm EDT 

In this presentation targeted to digital marketing agency professionals, you’ll learn what leading agencies are doing to turn customer-centric vision into real strategies and tactics that increase digital marketing revenue and create a win-win-win for the agency, its clients, and their customers. Join guest speaker, Forrester Research, Inc. VP and Principal Analyst Bert DuMars, and Lyris CMO Alex Lustberg in a research-driven discussion of how top global agencies are successfully partnering with clients to deliver innovative digital brand engagement programs.

Key takeaways for attendees will include:

  • Deepening the agency-client relationship to more strategic and “sticky” levels by moving beyond spray-and-pray marketing
  • Helping clients engage customers more effectively, using email as a foundational channel
  • Identifying tactics to improve performance of digital marketing programs by prioritizing actions that lead to revenue impact

Register for the Webinar now!

Deb Papp

About the Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

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