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Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no longer an option.
Digital Disruption and the New Agency Challenge
Tuesday, March 18
11:00am PDT / 2:00pm EDT
In this presentation targeted to digital marketing agency professionals, you’ll learn what leading agencies are doing to turn customer-centric vision into real strategies and tactics that increase digital marketing revenue and create a win-win-win for the agency, its clients, and their customers. Join guest speaker, Forrester Research, Inc. VP and Principal Analyst Bert DuMars, and Lyris CMO Alex Lustberg in a research-driven discussion of how top global agencies are successfully partnering with clients to deliver innovative digital brand engagement programs.
Key takeaways for attendees will include: