Lyris Connections Blog

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming from social networks into emails, this new technology is one of the most exciting innovations to hit email marketing in some time.

In this presentation for global marketers, Lyris Sr. Strategy Consultant Andrew King and Kickdynamic CEO & Co-Founder Matt Hayes will explain what Live Email Content is and why its performance track record makes it a must-have tactic for 2014 email campaigns. You’ll learn about:

Webinar icon

  • The technology behind Live Email Content – what it does and how it works
  • The types of emails it’s appropriate for and especially useful
  • How it performs in terms of engagement and conversion
  • Best practices for incorporating it into email campaigns
  • How email marketers are using it now – real-world examples

The Webinar will be presented across two days and multiple time zones, for audiences in the U.S., Latin America, Asia Pacific, Europe, and the Middle East. Use the links below to register for the one in your region:

Top Tactics for Live Email Content you Can Implement Now

Tuesday, January 21 

10:00am PST / 1:00pm EST (U.S.)
Register now >>

3:00pm ART (Argentina)
Register now >>

4:00pm BRST (Brazil)
Register now >>

Wednesday, January 22  

11:00am AEST (Australia)
Register now >>

1:00pm GMT (U.K.)
Register now >>


Deb Papp

About the Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

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