Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach.
Are your email programs automated, integrated, and optimized?
Here’s a fun look at some roadblocks that can slow an email marketer’s path to digital messaging success:
Learn more about connected customer communications. Download the Lyris Email and Digital Messaging Solutions Brief >>
Is your email program lagging behind? Lyris can help! Leave your comments or questions below, or email firstname.lastname@example.org.
Bill Karpowicz is Director of Corporate Marketing Programs at Lyris. He’s responsible for leading Lyris’ field marketing, demand generation, and customer marketing programs.