Lyris Connections Blog

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

Aug 22, 2013 by

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has never been more important, or more difficult to manage.

The third of our industry reports from The Economist Intelligence Unit (EIU) takes a look at whether banking industry marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings and opportunities. Learn more about the survey here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lyris Marketing Team

About the Author: Lyris Marketing Team

Lyris provides innovative digital marketing solutions that empower marketers to design, automate, and optimize data-driven campaigns that drive superior customer engagement, increase conversions, and deliver measurable business value. The Lyris product portfolio includes both in-the-cloud and on-premises solutions, combined with customer-focused services and support.

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