Lyris Connections Blog

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

Aug 06, 2013 by

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online.

Our newest report from The Economist Intelligence Unit (EIU) takes a look at whether retail marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings. Learn more about the survey here.

Lyris Retail Infographic

 

 

 

 

 

 

Lyris Marketing Team

About the Author: Lyris Marketing Team

Lyris provides innovative digital marketing solutions that empower marketers to design, automate, and optimize data-driven campaigns that drive superior customer engagement, increase conversions, and deliver measurable business value. The Lyris product portfolio includes both in-the-cloud and on-premises solutions, combined with customer-focused services and support.

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