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For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online.
Our newest report from The Economist Intelligence Unit (EIU) takes a look at whether retail marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings. Learn more about the survey here.