For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online.
Our newest report from The Economist Intelligence Unit (EIU) takes a look at whether retail marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings. Learn more about the survey here.
With over 20 years experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris’ products and services empower marketers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value.