Lyris Connections Blog

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Travel Survey Findings

Aug 15, 2013 by

In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior and preferences across digital marketing channels and map marketing strategies, tactics, and budget to meet these needs.

Our newest report from The Economist Intelligence Unit (EIU) takes a look at whether travel industry marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings and opportunities. Learn more about the survey here.

 

Lyris Marketing Team

About the Author: Lyris Marketing Team

With more than 20 years' experience, Lyris is a global provider of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris' products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value.

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