Lyris Connections Blog

[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Travel Survey Findings

Aug 15, 2013 by

In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior and preferences across digital marketing channels and map marketing strategies, tactics, and budget to meet these needs.

Our newest report from The Economist Intelligence Unit (EIU) takes a look at whether travel industry marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings and opportunities. Learn more about the survey here.

 

Lyris Marketing Team

About the Author: Lyris Marketing Team

Lyris provides innovative digital marketing solutions that empower marketers to design, automate, and optimize data-driven campaigns that drive superior customer engagement, increase conversions, and deliver measurable business value. The Lyris product portfolio includes both in-the-cloud and on-premises solutions, combined with customer-focused services and support.

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