In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior and preferences across digital marketing channels and map marketing strategies, tactics, and budget to meet these needs.
Our newest report from The Economist Intelligence Unit (EIU) takes a look at whether travel industry marketers are aligning their initiatives with what’s really influencing consumer purchasing decisions. This infographic highlights some of the key findings and opportunities. Learn more about the survey here.