Lyris Connections Blog

New Marketing Guide Explores 10 Innovative Email Tactics (that you Probably aren’t Doing)

Nov 14, 2013 by

Email marketing technologies and the way we interact with this channel have significantly changed over the last few years – and are likely to evolve quickly in the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented a Webinar on the topic and identified three things in particular that are driving innovation in email marketing recently:

10 New innovative email marketing tactics from Lyris.

Super powerful, scalable cloud-based technologies are smarter and allow marketers to capture more data, which can be used for behavioral retargeting and dynamic content.

The inbox is changing. ISPs are getting more sophisticated and constantly making new things possible.

The devices used to check emails have changed. Almost 50% of all emails are now opened on mobile devices and while this brings challenges, it also opens up a number of opportunities.


It will be extremely interesting to see how the email industry evolves over the next few years, but in the meantime, here are 10 innovative tactics that you probably aren’t using but can implement right now to acquire new subscribers, enhance customer engagement, and increase conversions:

  • Video in email
  • Live email content
  • Behavioral retargeting
  • Pop-over subscription forms
  • Gmail Actions
  • Welcome Series
  • Social media integration
  • Re-engagement programs
  • Seasonally-relevant creative

Lyris’ new marketing guide explores each tactic and provides everything you need to know to get started. It captures the insights and examples from Andrew’s Webinar, includes information on how to contact Lyris if you need help implementing any of the tactics, and it’s free for downloading. Enjoy!

Download the guide, 10 Innovative Email Tactics.

Have you implemented any new email tactics that are returning great results? Share your successes, or feedback on these 10 tactics, in the Comments section below.

Deb Papp

About the Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

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