Lyris Connections Blog

Latest Postings


It’s Time to Spice Up Your Email Content

Apr 08, 2015 by

This article originally appeared on Marketing Land on January 14, 2015: I don’t know about you, but I’ve become pretty desensitized to promotional emails after the recent holiday break. In fact, you could probably slap me over the head with a 99 percent discount, and I’d still ignore you. I’m just not in the mood… Read More »

Thursday’s 30-Minute Mentor Webinar: Increase Engagement with Automated Content Personalization

Apr 07, 2015 by

Consumers today have an abundance of choice, and capturing their interest with email messaging requires creativity and new ideas. How can you make the move from broadcasting email newsletters to creating individually-personalized and tailored messaging to grab the attention of your email subscribers? Find out in the next installment of our 30-Minute Mentor Webinar series.… Read More »

What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 2

Apr 02, 2015 by

This past Monday my esteemed colleague Akin Arikan commented on one of the top business challenges that executives attending last week’s Digiday Publishers Summit talked about. Unanimous (almost) was how to monetize the mobile channel. But it doesn’t stop there. Here’s another topic that is keeping publishers up at night: Challenge #2: How to prevail… Read More »

5 Personas Publishers Should Create – This Week’s 30-Minute Mentor Webinar

Apr 01, 2015 by

If you’re a publisher struggling to achieve higher levels of engagement and conversion from big audiences with diverse interests, we invite you to spend a half-hour with us tomorrow to gain some insights into managing subscriber data. In this sixth installment of our 30-Minute Mentor Webinar series for publishing, media, and entertainment, Lyris Professional Services… Read More »

Guest Blog: Getting to the Ooh-La-La of Email

Mar 31, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog makes the case for leveraging a bit of creative edge in developing email messages like drama scripts, and putting emotions to work in email subject lines to improve readership and response rates. Read: Attach Emotions… Read More »