Lyris Connections Blog

Latest Postings

[Infographic]: Email Marketing Pain Points for Publishers

Nov 12, 2014 by

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey… Read More »

Lyris Conquers New Markets — Welcome Aboard Spain and Portugal!

Nov 11, 2014 by

As a Gold Sponsor and Exhibitor at eShow Madrid and eShow Lisbon last month, Lyris LATAM has successfully embarked on entering those new markets. The eShows take place every year in Barcelona, ​​Madrid, Lisbon, São Paulo, Bogotá, Lima, and Mexico, and when consolidated are considered to be the largest tradeshow held throughout Ibero-America that is… Read More »

It’s Time to Fix CSS Support in Email

Nov 05, 2014 by

How much time do you spend coding, hacking, and generally pulling your hair out over email clients that break your emails? Way too much time I’m guessing! This is why I joined forces with Ros Hodgekiss from Campaign Monitor, Colin Nederkoorn from Customer.io, and Justin Khoo from FreshInbox to present “CSS Support in Email: The… Read More »

How to Utilize Facebook Custom Audiences for Email Marketing: Part 2, Targeting

Nov 03, 2014 by

Last week I wrote a blog about how to utilize Facebook Custom Audiences for email marketing insights. This week, I am finishing up the mini-series with a really exciting post where I show you how you can use Facebook Custom Audiences for targeting email subscribers. What is a Facebook Custom Audience? A Custom Audience is… Read More »

How to Utilize Facebook Custom Audiences for Email Marketing: Part 1, Insights

Oct 21, 2014 by

In this two-part series, I’m going to show you how to utilize Facebook Custom Audiences in two different ways. Today, in Part 1, I’ll show you the insights that you can gain from bringing your email list into Facebook and how you can use that data for future campaigns. Next week in Part 2, I’ll… Read More »