Lyris Connections Blog

Latest Postings

It’s Time to Fix CSS Support in Email

Nov 05, 2014 by

How much time do you spend coding, hacking, and generally pulling your hair out over email clients that break your emails? Way too much time I’m guessing! This is why I joined forces with Ros Hodgekiss from Campaign Monitor, Colin Nederkoorn from Customer.io, and Justin Khoo from FreshInbox to present “CSS Support in Email: The… Read More »

How to Utilize Facebook Custom Audiences for Email Marketing: Part 2, Targeting

Nov 03, 2014 by

Last week I wrote a blog about how to utilize Facebook Custom Audiences for email marketing insights. This week, I am finishing up the mini-series with a really exciting post where I show you how you can use Facebook Custom Audiences for targeting email subscribers. What is a Facebook Custom Audience? A Custom Audience is… Read More »

How to Utilize Facebook Custom Audiences for Email Marketing: Part 1, Insights

Oct 21, 2014 by

In this two-part series, I’m going to show you how to utilize Facebook Custom Audiences in two different ways. Today, in Part 1, I’ll show you the insights that you can gain from bringing your email list into Facebook and how you can use that data for future campaigns. Next week in Part 2, I’ll… Read More »

Improve your Email and Chances for Success with A/B Split Testing

Sep 29, 2014 by

Email marketing has already proven itself as a great tool for creating a strong bond with prospects and customers to increase website conversions.  According to a report by the Radicati Group, more than 100 billion business emails were sent last year and this volume is expected to increase by at least 7% per year until… Read More »

[Infographic]: Celebrating 20 Years of Email Marketing Innovation

Sep 26, 2014 by

Remember 1994? While a lifetime ago for some, it seems like only yesterday for those of us in the marketing industry who have sought solutions for connecting with customers to build valuable relationships and profitable businesses. In 1994, email as a marketing tool was but a proverbial twinkle in the eye of a couple of… Read More »