Lyris Connections Blog

Latest Postings

Capturing a Single View of the Customer

Jul 08, 2012 by

One of marketing’s biggest challenges is having the ability to capture disparate customer data, which is dynamic and ever-changing, then analyze it and make it actionable. The ultimate goal is to leverage that data to create a single view of the customer. Let’s look at some of the types of customer data that is available:… Read More »

Customizing Customer Engagement

May 17, 2012 by

Email marketing is based on trust. Using dynamic content and personalization to give your email communications a more familiar tone suggests that a true relationship has been established with your subscribers and makes them more responsive to hearing from you. A dynamic content email is one in which the content is varied to create highly… Read More »

Targets, Segments and ROI – Oh My!

May 17, 2012 by

Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in… Read More »

Trigger Programs Put Subscribers in the Driver’s Seat

May 17, 2012 by

Trigger programs are an excellent way to establish and nurture relationships with your email subscribers. The beauty of triggers is that they are highly relevant to recipients because they are based on something that the subscriber has done – an exchange or an event in time that “triggers” the email. Triggers are automatically generated based… Read More »

10 Steps to Deliverability Success

Apr 24, 2012 by

Managing deliverability can challenge even the most experienced email marketer and certainly cannot be ignored by even the most well-established brand. Government regulations, inconsistent policies among Internet Service Providers (ISPs), emerging technologies and changes in user behaviors all add an extra layer of complexity to the mix. Even so, achieving a positive sender reputation –… Read More »