Lyris Connections Blog

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500 Email Marketers Can’t Be Wrong: Proven Strategies for Social + Email Questions & Answers

Mar 30, 2012 by

Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Trip and Nello answered their questions. Q. How do I convince my company that social media is important? A. Social media has been a tough sell for many… Read More »

8 Tips for Combining Social with Email

Mar 30, 2012 by

With the explosion of available channels for making connections, digital marketers can no longer rely solely on email to achieve the levels of engagement that convert prospects to customers and customers to advocates. Separately, email and social are extremely effective marketing tools. Working together, they have the potential to raise the bar on customer engagement… Read More »

Tracking Your Social Media Success

Mar 30, 2012 by

Achieving measurable results is the goal of every marketing campaign. After all, you can’t justify spending if you can’t quantify return on investment (ROI). Key Performance Indicators, or KPIs, customized to your own company’s goals can be a great step towards evaluating the value of your social media programs. “Customized” is the key, though –… Read More »

Email + Mobile + Tablets: Mastering the Device Revolution Questions

Feb 28, 2012 by

Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Brennan and Chris answered their questions. Q. What would you recommend in terms of getting started with a mobile marketing program? A. Although mobile marketing is very technology… Read More »

Responsive Design Technology for Creating Mobile-friendly Web Pages

Feb 28, 2012 by

The Internet isn’t just on computer screens anymore. It’s also on phones, tablets and laptops. So Web page design should take the multi-platform world into account and morph to ideally match the size and shape of the screen it’s viewed on. This is called “responsive design,” and it’s becoming more and more common. Responsive design… Read More »