Lyris Connections Blog

Latest Postings

The Globalization of Holidays and Email Marketing

Nov 24, 2010 by

How important are holidays to your email marketing campaigns and overall business strategy? Holidays are a high priority for most online and offline businesses around the world. In the United States, for example, our traditional “holiday season” starts with Thanksgiving Day and continues through to the New Year. Email marketers know it pays to start… Read More »

10 Reasons Why Your Email Campaigns Are Not Working

Nov 18, 2010 by

Email is a complex medium. It is also one of the most powerful and timely. Regardless of our experience there are times when our email marketing campaigns simply don’t work or don’t work as well as we anticipate. There are hundreds of factors that can dampen your overall email response. Here are ten of the… Read More »

Be a Transition Hero! (Part 1 of 2)

Feb 14, 2010 by

There’s no doubt that the last few years have seen significant change within the online marketing domain. The growing change from the traditional outbound-focused marketer to the new social savvy email marketer is one which more and more of us are facing. These transitions are often prompted by the discovery that the conversation is happening,… Read More »

Text-Only Follow Up Email: Two Simple Steps

Nov 20, 2009 by

I have recently learned the benefits and importance of sending a text-only follow up email message. The purpose is to capture the attention of people who received the original HTML email but did not open it. By doing so, you can extend the reach of your email marketing campaign to people who only set their… Read More »

How to Use Follow Up Emails in Email Marketing

Nov 08, 2009 by

Recently Andrew Robinson wrote about how to use follow up email to increase your ROI. As he discussed, implementing follow up email messages into your email marketing campaigns can achieve excellent results with minimal time and effort. Follow up emails can increase open rates and clickthrough rates, web sessions and sales. In this post I… Read More »