Lyris Connections Blog

Latest Postings

More Connected Marketing for a Connected World

Feb 18, 2011 by

We all know the world is more connected than ever. We have embraced Facebook, we use Twitter, we use our mobile devices all the time, we send more email than ever – 1 trillion in 2010! Making connections is vital to marketing success – unless of course we become victims of our own making –… Read More »

Get to Know Your Audience with Web Surveys

Feb 13, 2011 by

Web-based surveys are a fast and easy way for non-profit organizations to get to know their audiences. Free online survey tools are readily available, easy for organizations to use, and fast for the respondents. Besides, these days the majority of our communication already occurs online. To get to know our audience and better plan our… Read More »

How Can Marketing be Digitally Connected?

Feb 10, 2011 by

Far too often, companies struggle to stay connected to the most basic needs of their customers resulting in messages that don’t resonate and products that don’t align. And guess what? This makes it difficult to market and sell effectively. The challenge for marketers is to make sense of all the data across digital channels ranging… Read More »

Email Marketing in 2010: A Quick Review

Feb 06, 2011 by

With the New Year upon us, I always find it interesting to pause and look back on what happened in the previous year – 2010 was a big year in email marketing. Here’s my top five review: We saw major changes to the email inbox with both Microsoft and Yahoo updating the way people see… Read More »

Barriers to Entry: What is really required for email registration?

Feb 02, 2011 by

I admit I have a tendency to get more worked up than the average customer about bad form in email sign-ups. Most people, I’m sure, will groan and put up with it, fill in the form with false information, or simply not bother with it and move on. But for me, it seems daft to… Read More »