Lyris Connections Blog

Latest Postings

Quantifiable Value: Baseline and the Delta Strategy

Jun 20, 2011 by

Since joining the Lyris Team and my last blog on developing a digital partnership, I’ve spent significant time engaging with our customers and learning more about what they value and what they are facing with regards to their business challenges. The top four questions I hear are: How do we build a quality list? How… Read More »

Retail Focus: Engagement Metrics Matter

Jun 10, 2011 by

In our webinar on Riding the Ecommerce Wave, we shared some key tactics and research plus some practical tactics and strategies to improve ROI on campaigns. Some of these include: embedding social links, free shipping, limited time offers and store locators. As we look forward to joining 10,000 visitors at Internet Retailer in San Diego… Read More »

Marketing Momentum Design, Productivity and ROI

Jun 03, 2011 by

Marketers are feeling the pain, especially with regards to their email programs. According to a new report from The Aberdeen Group, 50% of marketers are feeling an increase in competitive pressure and 52% report a lack of resources. The squeeze is on. How are you compensating for a lack of resources? Leaders Lead the Way… Read More »

Lyris at ad:tech San Francisco 2011

Apr 14, 2011 by

Lyris had a great time at ad:tech this year in San Francisco. We wanted to share some of our top highlights and poll our customers on their favorite moments. Please feel free to share your ad:tech highlights in the comment section below! This year we were very excited to announce the new user interface for… Read More »

Developing Lyris Products to Predict & Improve User Experience

Apr 13, 2011 by

As we address designing and developing Lyris’ products to predict and improve the user experience, I’d like to discuss a few concepts that are important to understand: Keeping users central throughout the design and development process. Guiding principles and user interface patterns of user-centered design. How we focus on value to lead the market with… Read More »