Lyris Connections Blog

Latest Postings

Compliments to the chef! How Email Marketing is Like Dining Out

Feb 23, 2011 by

You know that when you have enjoyed yourself at a restaurant it wasn’t only about the good food. Of course the meal is important, but it is also about the experience and how you were treated. The hostess welcomed you as if she knew you. The waitperson seemed to anticipate your every need without hovering… Read More »

Smarter Smartphones for More Mobile Marketing

Feb 22, 2011 by

If you are like us, you may very well constitute one of many in the quickly growing pool of U.S. smartphone users. comScore’s “2010 Mobile Year in Review” this month said U.S. smartphone adoption in December 2010 reached 27 percent of mobile subscribers. And these phones accompany us wherever we go whether for work or… Read More »

More Connected Marketing for a Connected World

Feb 18, 2011 by

We all know the world is more connected than ever. We have embraced Facebook, we use Twitter, we use our mobile devices all the time, we send more email than ever – 1 trillion in 2010! Making connections is vital to marketing success – unless of course we become victims of our own making –… Read More »

Get to Know Your Audience with Web Surveys

Feb 13, 2011 by

Web-based surveys are a fast and easy way for non-profit organizations to get to know their audiences. Free online survey tools are readily available, easy for organizations to use, and fast for the respondents. Besides, these days the majority of our communication already occurs online. To get to know our audience and better plan our… Read More »

How Can Marketing be Digitally Connected?

Feb 10, 2011 by

Far too often, companies struggle to stay connected to the most basic needs of their customers resulting in messages that don’t resonate and products that don’t align. And guess what? This makes it difficult to market and sell effectively. The challenge for marketers is to make sense of all the data across digital channels ranging… Read More »