Lyris Connections Blog

Latest Postings

Anti-Social? After the UK Riots

Aug 12, 2011 by

  Note: We are having a discussion about this topic in the Lyris Digital Marketing Café, please join us and share your thoughts. It’s been an unsettling week in Britain. Thousands of youths have gone on a sophisticatedly orchestrated rampage through the streets – or more precisely the shopping precincts – of London and several… Read More »

What’s your Newsletter Process? A Roadmap to Engagement

Aug 12, 2011 by

Tina Stewart was recently published in CMO.com read the article: Digitally Connecting Through Surround Sound Marketing I’m sure many of you are busy creating content for your customers every day. That’s what we marketers do. We produce targeted content that is valuable, educational and segmented by target audience – providing information that is important to… Read More »

4 Tips for Optimizing Emails

Aug 09, 2011 by

Creating email content can be a challenge, especially if you’re new to writing for the web. Attention spans are short and relevancy is key. Keep in mind that your recipients’ time is valuable. You want to present them with the most relevant and fresh information possible and make it easy for them to find additional… Read More »

Yes, You Can Measure Digital Marketing Campaigns

Aug 08, 2011 by

Tina Stewart was recently published in CMO.com read the article: Digitally Connecting Through Surround Sound Marketing During the last year, we’ve seen more B2B marketers get serious about email marketing and social integration. According to the B2B Outlook 2011 report, nearly 79% of B2B marketers plan to increase their online marketing spend in 2011 and… Read More »

Building Your List: Quality Not Quantity

Jul 29, 2011 by

Having engaged, loyal customers who advocate for your brand is nirvana for any marketer. Yet, too many email marketers play the numbers game when it comes to building their email list, buying names and getting caught in the spamming spiral, expecting something to stick. Doing this puts your relationships at risk and isn’t a good… Read More »