Lyris Connections Blog

Latest Postings

Back to the FutureVision

Jul 24, 2012 by

Last Thursday, Lyris hosted a successful FutureVision event in London. The event was a full-day conference featuring a keynote from Forrester Research analyst Anthony Mullen, visionary presentations from members of our executive team on the future of digital marketing, as well as customer presentations from Expedia CruiseShipCenters, Graham & Green, GuideStar and Kitbag showcasing their… Read More »

Why Big Data Makes Big Sense for Marketers

Jul 09, 2012 by

Big Data is all about making better business decisions using the insights gained from analyzing the vast quantities of business information that is created every minute. Big Data for marketer’s is about enabling immediate and insightful access to customer data you already have, but takes a long time to gather, understand, and interpret. Applying advanced… Read More »

Capturing a Single View of the Customer

Jul 08, 2012 by

One of marketing’s biggest challenges is having the ability to capture disparate customer data, which is dynamic and ever-changing, then analyze it and make it actionable. The ultimate goal is to leverage that data to create a single view of the customer. Let’s look at some of the types of customer data that is available:… Read More »

Customizing Customer Engagement

May 17, 2012 by

Email marketing is based on trust. Using dynamic content and personalization to give your email communications a more familiar tone suggests that a true relationship has been established with your subscribers and makes them more responsive to hearing from you. A dynamic content email is one in which the content is varied to create highly… Read More »

Targets, Segments and ROI – Oh My!

May 17, 2012 by

Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in… Read More »