Lyris Connections Blog

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Pop-over Subscription Forms Pay off for Publishers

Dec 09, 2014 by

Findings from a recent FOLIO survey, sponsored by Lyris, indicate that the #1 email marketing pain point for publishers is list building. Many companies are inserting pop-over subscription forms on their websites as a way to capture browser information and acquire new subscribers. This tactic is most commonly used on retail websites, but they work… Read More »

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014 by

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk… Read More »

Three KPIs that Every Publisher Should Track

Nov 19, 2014 by

With so many metrics and goals that we *could* track, sometimes it’s tough to figure out and decide how we should measure the success or failure of our email marketing. In publishing, media, or entertainment, this can be especially challenging. There are many anomalies in publishing, when compared to other sectors. Today, I’d like to… Read More »

Email Marketing is Evolving — Is your Company Taking Advantage?

Nov 17, 2014 by

The ways in which people interact with brands is changing rapidly, but the expectation of the consumer for brands to “get it right, everywhere and always” is a demand that is just about reaching boiling point. As marketers, I fear that many of us are playing catch-up. If we think about it though, these demands… Read More »

[Infographic]: Email Marketing Pain Points for Publishers

Nov 12, 2014 by

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey… Read More »