Lyris Connections Blog

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HTML for Emails – What you Need to Know

Mar 06, 2014 by

Designing HTML emails for a newsletter isn’t as difficult as it used to be in the past. With the emergence of visual HTML editors like Dreamweaver, Coffee Cup, TextMate, and others, you can now build and view your templates side-by-side. However, you will still need to have a good understanding of HTML in order to… Read More »

Opened, Deleted, or Spammed: The Importance of Email Subject Lines

Mar 04, 2014 by

There are three key elements of an email that determines if readers will open it, delete it, or mark it as spam before they view the full message: Sender line Subject line Pre-headers In this blog, I am going to focus on subject lines.  First you have to ask yourself why subject lines are so… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014 by

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »

Why Facebook’s $19 Billion Acquisition of WhatsApp is the Smartest Move it’s Ever Made

Feb 20, 2014 by

Before this week, it’s fair to say that recent Facebook news has been pretty grim. Many have predicted that it is about to fall to a death, with one source comparing the social network effect to that of an infectious disease and saying Facebook will lose 80% of its users in the next few years, and… Read More »

The State of Email Marketing Down Under

Feb 18, 2014 by

I think one of the best views you can get of Sydney is at the top of the magnificent Harbour Bridge. Listening to the guide talk about Australia’s humble beginnings, it was amazing to think how far things have come in a relatively short time. We were visiting Australia for our first ever Email Marketing… Read More »