Lyris Connections Blog

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Vote for Lyris and Keep our Stevie Awards Momentum Going!

Jan 27, 2015 by

For the second year in a row, the Stevie Awards has recognized Lyris for Outstanding Customer Support. At Lyris, we aim to deliver the best customer support possible, and winning Silver in last year’s Stevie Awards gave us a fantastic pat on the back. It also provided a kick in the pants – to work… Read More »

The Smiling Curve and the Transformation of the Publishing Industry

Jan 26, 2015 by

Our work with large publishing companies puts me in mind of a fascinating piece by Ben Thompson of Stratechery fame, Publishers and the Smiling Curve. The comparisons he identified between the tech and publishing industries is truly worth exploring. Let me illustrate. As Ben’s blog details, Acer founder and CEO Stan Stih developed what has… Read More »

Congratulations to our Strategy Super Stars!

Jan 19, 2015 by

Earlier this month, not just one, but two of our Professional Services team were nominated by the Direct Marketing Association (DMA) for the distinguished 2015 eec Email Marketer Thought Leader of the Year Award. Lyris was the only company to have two nominees: Philip Storey, Lyris Global Head of Strategic Services Philip has been specializing… Read More »

Lyris Customer Success: Just Six Months to Triple-Digit Lead and Revenue Increases

Jan 16, 2015 by

What if you could generate almost seven times more leads for your business from your email marketing program — and do it in only six months? Like a dream come true, Pense Imóveis, the main real estate online classified website for the south of Brazil, has been able to increase lead generation by 653% and… Read More »

Lyris Customers: Attend our Webinar to See if Advanced Certification Training is Right for You

Jan 05, 2015 by

Interested in the upcoming 2015 Lyris Advanced Email Marketing Certification Training, but not sure it’s a good fit? Join us for a pop-up Webinar to find out what you’ll learn and how it will extend your email marketing expertise and experience: Overview of Live Lyris Training Thursday, January 8 11:00am – 12:00pm PT / 2:00 –… Read More »