Lyris Connections Blog

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Publishers: Are your Mobile Subscribers Seeing the Whole Picture?

Feb 04, 2015 by

One of the hottest topics in the email marketing world is mobile optimization. A recent survey of publishers sponsored by Lyris showed 66% of publishers did not have their emails fully mobile-optimized. This is incredible when studies have shown that over 50% of marketing emails are opened on a mobile device. Are your mobile subscribers seeing… Read More »

This Week’s 30-Minute Mentor: Mobile Optimization for Publishers

Feb 02, 2015 by

Last week we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars that time-constrained professionals can more easily accommodate within their busy schedules. We’re focusing on publishing and media for our first 5-week series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In my next blog I’ll… Read More »

Guest Blog: Are you Using Videos in your Campaigns?

Jan 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog challenges email marketers to step into the Video era and puts forward a good case for why it makes sense: A recent survey conducted by a US-based magazine says that 40% of consumers report that videos… Read More »

How Preference Centers Can Help Publishers Address their Top Pain Points

Jan 29, 2015 by

It’s already four weeks into the New Year and digital marketers are revving up their 2015 initiatives to full power. With so many new and innovative ways to get your offerings marketed to the world, it’s still a good idea to remember your basics. Whether this is the year you’re going to implement your new… Read More »

Introducing the 30-Minute Mentor

Jan 27, 2015 by

Marketers are struggling with declining attendance at their Webinars. I know this because I get invited to so many Webinars addressing this challenge. I don’t think it’s any big secret that this is due for the most part to time constraints. Digital marketing is complicated. Digital marketers are always busy. Another Webinar trend I’m seeing:… Read More »