Lyris Connections Blog

To Email and Beyond! Free Webinar with eMarketer Analyst David Hallerman

Aug 21, 2012 by

eMarketer logoWe are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.”

As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and loyalty. During the Webinar David will provide best practices for how brands can take the lessons learned from email and apply them to other important digital touchpoints.

Attendees will learn:

  • How marketing emails, brand websites, social media, and mobile can work together to build brand loyalty and retain customers
  • Shared elements that play a role in all digital touchpoints
  • The effectiveness of building permission-based messages that offer something of value to the customer

Make sure you don’t miss out! Click here to register.

Deb Papp

About the Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

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