Yearly Archives: 2009

I have recently learned the benefits and importance of sending a text-only follow up email message. The purpose is to capture the attention of people who received the original HTML email but did not open it. By doing so, you can extend the reach of your email marketing campaign to people who only set their[...] Read more

Recently Andrew Robinson wrote about how to use follow up email to increase your ROI. As he discussed, implementing follow up email messages into your email marketing campaigns can achieve excellent results with minimal time and effort. Follow up emails can increase open rates and clickthrough rates, web sessions and sales. In this post I[...] Read more

Recently Andrew Robinson wrote about how to use follow up email to increase your ROI. As he discussed, implementing follow up email messages into your email marketing campaigns can achieve excellent results with minimal time and effort. Follow up emails can increase open rates and clickthrough rates, web sessions and sales. In this post I[...] Read more

Many organizations use a customer relationship management system for the purpose of tracking individual customer activities, including the frequency with which their sales representatives contact them. If you’re one of these organizations, have you ever considered integrating your CRM directly with your email marketing platform? The benefits of a successful CRM integration can be huge.[...] Read more

Often referred to as swag, tchotchkes, or give-aways, they’re the trinkets commonly found in booths at trade shows. We all know them and love them, often secretly roaming the trade show floor scoping out which booth has the “best in show” swag item. Whether a pen, stress ball, sticky note pad, or toy these items[...] Read more

Lately, it’s been seen that spam traps are making their way into your email lists. How does this happen? It’s difficult to know for sure, but one thing we do know – you can do something about it. This is an important and serious matter which should not be taken lightly. Sending to a spam[...] Read more

As our economy dives deeper into recession, many companies are responding with changes in their pricing strategies. With funding drying up, startups such as SlideRocket and Get Satisfaction have introduced premium packages to deliver value and drive desperately needed revenue. Many startups understand that without a viable revenue – let alone profit – stream, the[...] Read more

It’s no surprise that most people have multiple email accounts – at least one personal account (usually with a major ISP such as Yahoo!, Gmail, Hotmail, etc.) and one work account. Sending your email campaigns to subscribers at corporate domains seems like a great idea with solid logic behind it – those subscribers are at[...] Read more

Looking for something to keep you up all night, pacing the floor in frustration? Try coding margins and (to a lesser extent) padding into your email HTML. Last week, I experienced the inexplicable: my newsletter redesign worked perfectly in AOL, Gmail, Yahoo! and Hotmail. It originally rendered perfectly in Outlook 2007, but when I began[...] Read more