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Text-Only Follow Up Email: Two Simple Steps
I have recently learned the benefits and importance of sending a text-only follow up email message. The purpose is to capture the attention of people who received the original HTML email but did not open it. By doing so, you can extend the reach of your email marketing campaign to people who only set their[...] Read more
How to Use Follow Up Emails in Email Marketing
Recently Andrew Robinson wrote about how to use follow up email to increase your ROI. As he discussed, implementing follow up email messages into your email marketing campaigns can achieve excellent results with minimal time and effort. Follow up emails can increase open rates and clickthrough rates, web sessions and sales. In this post I[...] Read more
How to Use Follow Up Emails in Email Marketing
Recently Andrew Robinson wrote about how to use follow up email to increase your ROI. As he discussed, implementing follow up email messages into your email marketing campaigns can achieve excellent results with minimal time and effort. Follow up emails can increase open rates and clickthrough rates, web sessions and sales. In this post I[...] Read more
Email Marketing & CRM Integration: Is it right for you?
Many organizations use a customer relationship management system for the purpose of tracking individual customer activities, including the frequency with which their sales representatives contact them. If you’re one of these organizations, have you ever considered integrating your CRM directly with your email marketing platform? The benefits of a successful CRM integration can be huge.[...] Read more
