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The Globalization of Holidays and Email Marketing
How important are holidays to your email marketing campaigns and overall business strategy? Holidays are a high priority for most online and offline businesses around the world. In the United States, for example, our traditional “holiday season” starts with Thanksgiving Day and continues through to the New Year. Email marketers know it pays to start[...] Read more
10 Reasons Why Your Email Campaigns Are Not Working
Email is a complex medium. It is also one of the most powerful and timely. Regardless of our experience there are times when our email marketing campaigns simply don’t work or don’t work as well as we anticipate. There are hundreds of factors that can dampen your overall email response. Here are ten of the[...] Read more
