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What is your Super Bowl marketing communication strategy?
It is Super Bowl time again, so if your company has big dollars to spend on an advertising campaign this may be the event that you’ve been waiting for. While the Super Bowl does provide maximum exposure to a vast audience, here is some data to support why you might spend a little on email[...] Read more
The Intersection of Email Campaigns and Your Website
One of the main reasons companies utilize Omniture, Webtrends, Coremetrics, Unica, ClickTracks or Google Analytics is to track the effectiveness of online marketing campaigns. Fortunately, companies using any of these analytical packages can also track their email campaigns with integrated software such as Lyris HQ. When email tracking is enabled, there are several great metrics[...] Read more
