Monthly Archives: February 2011

At Lyris, we signed up for 75+ retail email marketing programs to track the latest trends and tactics used by leading retailers across the United States. The preliminary results are in … and the findings may surprise you. 1. Social Media Links Social media links are the #1 retail email marketing tactic tracked in our[...] Read more

You know that when you have enjoyed yourself at a restaurant it wasn’t only about the good food. Of course the meal is important, but it is also about the experience and how you were treated. The hostess welcomed you as if she knew you. The waitperson seemed to anticipate your every need without hovering[...] Read more

If you are like us, you may very well constitute one of many in the quickly growing pool of U.S. smartphone users. comScore’s “2010 Mobile Year in Review” this month said U.S. smartphone adoption in December 2010 reached 27 percent of mobile subscribers. And these phones accompany us wherever we go whether for work or[...] Read more

We all know the world is more connected than ever. We have embraced Facebook, we use Twitter, we use our mobile devices all the time, we send more email than ever – 1 trillion in 2010! Making connections is vital to marketing success – unless of course we become victims of our own making –[...] Read more

Web-based surveys are a fast and easy way for non-profit organizations to get to know their audiences. Free online survey tools are readily available, easy for organizations to use, and fast for the respondents. Besides, these days the majority of our communication already occurs online. To get to know our audience and better plan our[...] Read more

Far too often, companies struggle to stay connected to the most basic needs of their customers resulting in messages that don’t resonate and products that don’t align. And guess what? This makes it difficult to market and sell effectively. The challenge for marketers is to make sense of all the data across digital channels ranging[...] Read more

With the New Year upon us, I always find it interesting to pause and look back on what happened in the previous year – 2010 was a big year in email marketing. Here’s my top five review: We saw major changes to the email inbox with both Microsoft and Yahoo updating the way people see[...] Read more

I admit I have a tendency to get more worked up than the average customer about bad form in email sign-ups. Most people, I’m sure, will groan and put up with it, fill in the form with false information, or simply not bother with it and move on. But for me, it seems daft to[...] Read more