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<!–:us–>Building Your List: Quality Not Quantity<!–:–>
Having engaged, loyal customers who advocate for your brand is nirvana for any marketer. Yet, too many email marketers play the numbers game when it comes to building their email list, buying names and getting caught in the spamming spiral, expecting something to stick. Doing this puts your relationships at risk and isn’t a good[...] Read more
Dynamic Design that Drives Event Leads
Successful design, in any medium or with any goal, follows two basic principles: design must guide and design must entice. But considering you have only a few seconds to have your event email read, it’s more important than ever that you design with your call-to-action in mind. With these principles in view, we selected a[...] Read more
Drips of Success: Email Marketing with Lyris Inc.
Why should I create a drip marketing campaign? A successful drip marketing campaign will build brand awareness, educate recipients on the brand and products, grow the business-customer relationship, or whatever your goal may be. Often times, a drip marketing campaign is begun after a specific trigger or need has been met by the email recipient,[...] Read more
Who Do You Think You Are Talking To?
About a month ago, it was announced that I have taken on the new role of GM and SVP of Lyris Asia Pacific. I’m very excited to be joining Team Lyris. As an agency customer working with Lyris for the past 5 years, we’ve been leading market research and direct marketing companies on how to[...] Read more
Q & A with Jim Lovelady, SVP of Sales, Lyris
Jim Lovelady leads the Lyris sales team with more than 20 years of experience in enterprise software, SaaS solution sales, and new business development. Here he offers his perspective on what really matters when it comes to cultivating leads – and retaining customers over the long term. What’s most important in cultivating leads? What practices[...] Read more
