Yearly Archives: 2012

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed[...] Read more

See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design[...] Read more

I had several of “those” experiences recently: the ones where something you’ve only just become aware of suddenly commands your attention wherever you turn. It’s like the “something” has been there all along but you just haven’t noticed. Take my new fascination with mercury glass. I was looking for holiday decorating ideas and discovered mercury[...] Read more

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavor for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout[...] Read more

We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the[...] Read more

Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into[...] Read more

Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes. For more email deliverability tips click on our infographic or this link to download our Email Deliverability: A Do’s and Don’ts Guide. 

This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information. 

This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online[...] Read more

You may have heard about new legislation in Canada which, among other things, covers email permission practices. While the law itself was passed in December 2010, it has yet to take effect – and it will be some time before that happens. We tentatively expect enforcement to begin in mid to late 2013, but recommend[...] Read more