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Customizing Customer Engagement
Email marketing is based on trust. Using dynamic content and personalization to give your email communications a more familiar tone suggests that a true relationship has been established with your subscribers and makes them more responsive to hearing from you. A dynamic content email is one in which the content is varied to create highly[...] Read more
Targets, Segments and ROI – Oh My!
Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in[...] Read more
Trigger Programs Put Subscribers in the Driver’s Seat
Trigger programs are an excellent way to establish and nurture relationships with your email subscribers. The beauty of triggers is that they are highly relevant to recipients because they are based on something that the subscriber has done – an exchange or an event in time that “triggers” the email. Triggers are automatically generated based[...] Read more
