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Animation in Email is Alive!
Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see the[...] Read more
<!–:us–>How Graham and Green Grew Email Revenue 185% Through Behavioral Segmentation<!–:–><!–:au–>How Graham and Green Grew Email Revenue 185% Through Behavioural Segmentation<!–:–><!–:uk–>How Graham and Green Grew Email Revenue 185% Through Behavioural Segmentation<!–:–>
In the early 70s, single mom Antonia Graham launched UK interiors and gifting company, Graham & Green with beautiful products she discovered in her world travels. Today Graham & Green is a British retail establishment with stores in Greenwich, Chiswick, Notting Hill and more. Graham & Green recently selected Lyris as their email vendor and[...] Read more
Back to the FutureVision
Last Thursday, Lyris hosted a successful FutureVision event in London. The event was a full-day conference featuring a keynote from Forrester Research analyst Anthony Mullen, visionary presentations from members of our executive team on the future of digital marketing, as well as customer presentations from Expedia CruiseShipCenters, Graham & Green, GuideStar and Kitbag showcasing their[...] Read more
Why Big Data Makes Big Sense for Marketers
Big Data is all about making better business decisions using the insights gained from analyzing the vast quantities of business information that is created every minute. Big Data for marketer’s is about enabling immediate and insightful access to customer data you already have, but takes a long time to gather, understand, and interpret. Applying advanced[...] Read more
Capturing a Single View of the Customer
One of marketing’s biggest challenges is having the ability to capture disparate customer data, which is dynamic and ever-changing, then analyze it and make it actionable. The ultimate goal is to leverage that data to create a single view of the customer. Let’s look at some of the types of customer data that is available:[...] Read more
