Alex Lustberg

Alex is Chief Marketing Officer at Lyris, with responsibility for all marketing activities as well as product strategy and management. Alex brings more than 15 years of product marketing, strategy development, client services, and delivery experience at both established and early-stage technology companies, and holds Bachelor's and Master's degrees in Organizational Studies from Stanford University.

I am delighted to welcome Roy Camblin as our new CEO. I have had the pleasure of working with Roy over the last year in his capacity as board member, and most recently, chairman. In this time, Roy has played an active advisory role and has delivered great counsel to leaders across the organization. Roy not[...] Read more

While I was catching up on my reading, an article from Digiday’s Giselle Abramovich caught my eye. The article, “The Most Underrated Digital Marketing Tactics,” asked leading digital marketers for their thoughts on what digital media opportunities are most underrated. Not surprisingly, email marketing was recognized in the majority of responses as the most underrated.[...] Read more

This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online[...] Read more

 I’d like to call your attention to a case study that has just been posted on the HP website. The case study, Choosing the HP BladeSystem for Big Data Expansion, discusses Lyris’ selection of HP infrastructure to host the deployment of Hadoop, which serves as the foundation for Lyris ONE’s ability to process and analyze large[...] Read more

Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective[...] Read more

The takeover of San Francisco by Dreamforce is usually an event to remember. This year was no exception with some impressive keynotes by Salesforce’s CEO, Marc Benioff, and Virgin Group’s Richard Branson. But after a day listening and networking it was time for most of us to celebrate. What an amazing way to celebrate the[...] Read more

In less than two weeks the tech world will descend on San Francisco for the annual Dreamforce conference. I’m sure you’ve already heard about the event we’re hosting on Thursday, September 20, at San Francisco’s iconic Supperclub.  We’re getting quite excited to showcase our new brand, identity, and technology innovations with you.  And we’re excited[...] Read more

Big Data is everywhere right now, so much so that it’s the talk of the town in the Big Apple. Microsoft opened a new lab in New York City, dedicated exclusively to parsing the copious amounts of information we gather these days to apply it to sociological, technological, and economic advancement. Additionally, I recently wrote[...] Read more

Next month the world’s leading cloud providers, buyers and thought leaders will take over San Francisco for a few days. To celebrate this year’s Dreamforce conference and a brand new day here at Lyris, we will be hosting an amazing event on Thursday, September 20 at San Francisco’s iconic Supperclub. Come prepared to expect the[...] Read more

This week we announced that Hello Music, a leading social commerce destination for musicians, has increased daily sales up to a 50 percent using Lyris’ powerful real-time analytics. We understand how important it is for marketers to receive up-to-the-minute information that empowers them to better personalize campaigns and create a stronger relationship with their customers.[...] Read more