Andrew King

Andrew is senior strategy consultant at Lyris. He joined Lyris in 2010 and consults with clients to ensure they are getting the most out of their email marketing programs. Before coming to Lyris, Andrew worked in marketing for several companies including the Institute of Directors and Kia Motors.

Since my last post on responsive email design back in December 2012, I’ve noticed an explosion of its use, especially among U.K. retailers and travel companies. This is great to see, as mobile usage continues to surge and the Apple iPhone is still the most popular email client according to Litmus’ Email Client Leaderboard. I’ve[...] Read more

Are you constantly bombarding your subscribers with discounts every week? Are your open and click-through rates declining? Discounts are nice when you’re ready to buy something. The problem is that your subscribers aren’t going to buy from every email, and they’re going to become desensitized to your constant promotions fairly quickly. So you need something[...] Read more

I’ve flown a lot in the past few years on a wide variety of airlines and think that I’m fairly familiar with the types of emails that this industry sends. Unfortunately, most airlines leave a lot to be desired when it comes to email marketing. I was pleasantly surprised by this email from Air New[...] Read more

See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design[...] Read more

There are three reasons why I always open Firebox emails: The copy is packed with personality and humour. Each email has a theme and looks completely different, but is still recognisable. The products are fun.   Firebox also happens to have a best practice email design. Let’s have a look at what it does well[...] Read more

Return Path recently reported that 85% of all mobile email is read on an Apple device. We decided to see if Lyris clients from the U.S., U.K., and Australia also had such a high percentage of mobile users. Here is what we found:   Overall we found that the iPhone and iPad combined gave Apple a[...] Read more

Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of[...] Read more

If you’re into photography and a Nikon user then you might be familiar with the monthly In-Frame newsletter. I think this newsletter follows a lot of best practices and strikes a good balance between value-added and sales content. Subject: In-Frame: Your monthly NIKON tips, competitions and news View full email here > What we like[...] Read more

You may have noticed a lot of emails containing symbols within their subject lines recently. These symbols have rendered in email subject lines for quite a while now but seem to be getting more popular every month. Here are a few examples we’ve seen:   Why use them: They make your subject line stand out[...] Read more

It’s been known for a while that emails over 102KB will get clipped in Gmail. That is one reason to keep your email file sizes down, but what if I told you that you could get a higher open rate by simply reducing the weight of your emails? Isn’t that a much more compelling reason[...] Read more