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Baby Got Email
My family is expecting our second baby any day now and it seems every thought I have circles back to our impending arrival. Perusing through my inbox got me to thinking how designing for an email audience is a lot like designing for babies. Sounds daffy, but follow me out. Here are some general rules[...] Read more
The Not-So-New Field of Infographic Design and a Great Guide by Brafton
The word “infographic” brings up 593 million results in a Google image search. Not bad considering the word doesn’t exist according to Dictionary.com. Marketing organizations are increasingly latching on to the use of informational graphics to augment their content marketing strategy. Search results for the word “infographic” produce 593 million hits Even though emphasis on[...] Read more
Email Design that Hits the Sweet Spot
Here’s a selection of some of the best examples of the sweeter side of email marketing, from three Lyris customers. Dylan’s Candy Bar: This re-engagement email campaign engages the viewer instantly (once the images are downloaded) with bright colors and an eye-catching, sweet tooth-tempting lollipop. The hook line and sinker of this email is, “We’ve[...] Read more
Dynamic Design that Drives Event Leads
Successful design, in any medium or with any goal, follows two basic principles: design must guide and design must entice. But considering you have only a few seconds to have your event email read, it’s more important than ever that you design with your call-to-action in mind. With these principles in view, we selected a[...] Read more
