Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Whew! I can relax now and step down from my soapbox. My concern that big data is supplanting the human element in digital marketing has been alleviated, and I have a Lyris customer to thank for it.  Check out this article from MarketingSherpa’s Courtney Eckerle: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction[...] Read more

One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers and marketers alike. But it’s the gathering of the data that makes people a little leery, because it sounds so[...] Read more

I had several of “those” experiences recently: the ones where something you’ve only just become aware of suddenly commands your attention wherever you turn. It’s like the “something” has been there all along but you just haven’t noticed. Take my new fascination with mercury glass. I was looking for holiday decorating ideas and discovered mercury[...] Read more

We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the[...] Read more

You know Big Data is a big deal when people who write about it use capital letters. And let’s face it, it is a big deal. For digital marketers, big data holds the key to truly understanding who our customers are and what motivates them to act. It’s about capturing and integrating dynamic customer profile[...] Read more

Email deliverability takes on even greater importance this time of year, especially for ecommerce marketers who need to make every customer interaction count. Achieving a positive sender reputation is the foundation on which optimal email deliverability is built, as discussed in this blog from Lyris deliverability expert Evan Burke.  Continue to build on that foundation[...] Read more

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,[...] Read more

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%.   Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk[...] Read more

We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200 tweets were sent on average every day, and 60 million Facebook updates were posted daily. The challenge for digital marketers is[...] Read more

We are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.” As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and[...] Read more