-
Recent Posts
Recent Comments
- Tom Needy on Why Welcome Email Programs are Important!
- Janessa on Competing for Attention: Mastering the Art of Unique Subject Lines
- Hermelinda on Competing for Attention: Mastering the Art of Unique Subject Lines
- bid ninja on <!–:us–>Email + Mobile + Tablets: Mastering the Device Revolution Questions &amp; Answers<!–:–>
- homesecuritsystem.webs.com on Competing for Attention: Mastering the Art of Unique Subject Lines
Archives
2013 (24)
May (5)
- Why Marketers should be Tumbling for TumblrWhy Marketers should be Tumbling for TumblrWhy Marketers should be Tumbling for Tumblr
- The World Has Gone Mobile – Have Your Emails? Free Lyris Webinar for the Asia Pacific RegionThe World Has Gone Mobile – Have Your Emails? Free Lyris Webinar for the Asia Pacific RegionThe World Has Gone Mobile – Have Your Emails? Free Lyris Webinar for the Asia Pacific Region
- Baby Got EmailBaby Got EmailBaby Got Email
- [Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life
- Competing for Attention: Mastering the Art of Unique Subject LinesCompeting for Attention: Mastering the Art of Unique Subject LinesCompeting for Attention: Mastering the Art of Unique Subject Lines
April (4)
March (6)
February (5)
January (4)
2012 (69)
2011 (36)
2010 (3)
2009 (9)
2008 (2)
Categories
- Behavioral Targeting
- Big Data
- Customer Engagement
- Delivering Relevant Content
- Design for Digital Marketing
- Digital Marketing Best Practices
- Digital Marketing Trends
- Email Deliverability
- Email Marketing
- Lyris Company News
- Managing Customer Relationships
- Multi-Channel Marketing
- Online Marketing
- Online Marketing Event
- Retail Email
- Social Media Trends
- Tracking and Measurement
- Uncategorized
Animation in Email is Alive!

Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see the[...] Read more

