Eric Lepetit

Eric Lepetit is a campaign and creative services expert at Lyris, and has been passionate about digital, Web and email marketing for years. In 2010, Eric moved from France where he worked for International companies in the Insurance industry as a business developer and email marketer. A self-taught Web and email developer, Eric joined Lyris in 2011 and works with clients to create, execute and improve their email marketing campaigns.


Animation in Email is Alive!

July 30th, 2012 (5 Comments)

Who said emails have to be static? I have always been surprised that email marketers agree to serve animated banners from third-party advertisers but still don’t think about using animation to improve click-through rates in their own email campaigns. Look at these emails from two of our customers (click on the images to see the[...] Read more