My colleague Deb Papp wrote a blog called “Serendipity, Segmentation, and the Softer Side of Big Data” which cleverly summarizes what we all know to be true. While data efficiently delivers real-time insight, human instinct ultimately adds the magic to messaging that connects with the audiences. So while the industry is inundated with articles about[...] Read more
One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers and marketers alike. But it’s the gathering of the data that makes people a little leery, because it sounds so[...] Read more
I had several of “those” experiences recently: the ones where something you’ve only just become aware of suddenly commands your attention wherever you turn. It’s like the “something” has been there all along but you just haven’t noticed. Take my new fascination with mercury glass. I was looking for holiday decorating ideas and discovered mercury[...] Read more
We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the[...] Read more
This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online[...] Read more
You know Big Data is a big deal when people who write about it use capital letters. And let’s face it, it is a big deal. For digital marketers, big data holds the key to truly understanding who our customers are and what motivates them to act. It’s about capturing and integrating dynamic customer profile[...] Read more
I’d like to call your attention to a case study that has just been posted on the HP website. The case study, Choosing the HP BladeSystem for Big Data Expansion, discusses Lyris’ selection of HP infrastructure to host the deployment of Hadoop, which serves as the foundation for Lyris ONE’s ability to process and analyze large[...] Read more
Lyris’ Digital de.lyrium event held last week provided an unforgettable experience for several hundred special guests and technology movers and shakers who came to close out the annual Salesforce Dreamforce conference with us. Sumptuous foods and signature cocktails, music and dancing, performance art on the prowl and overhead, and a perfectly manicured lawn underfoot provided[...] Read more
We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200 tweets were sent on average every day, and 60 million Facebook updates were posted daily. The challenge for digital marketers is[...] Read more
We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels. They instead expect to be engaged[...] Read more
Terms and Privacy Policy
Copyright © 2013 Lyris, Inc. | All rights reserved
