Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns. What other examples of live content have you seen or incorporated in[...] Read more
What’s in a subject line? Quite a lot actually: It’s just as important, if not even more important, than an email’s “from” address. It’s a marketer’s first opportunity to engage recipients with brand messaging, assuming that they’ve actively opted in, of course. It’s the face of an email that leads the way to opens, clicks,[...] Read more
Relevance. It has been an email marketing buzzword for quite some time, and in the age of big data and an ever-digitizing world, it remains an important, powerful, yet relatively simple concept: connect the right consumer with the right content at the right time. But this concept presents challenges. Customers are connecting with businesses and[...] Read more
Whew! I can relax now and step down from my soapbox. My concern that big data is supplanting the human element in digital marketing has been alleviated, and I have a Lyris customer to thank for it. Check out this article from MarketingSherpa’s Courtney Eckerle: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction[...] Read more
While I was catching up on my reading, an article from Digiday’s Giselle Abramovich caught my eye. The article, “The Most Underrated Digital Marketing Tactics,” asked leading digital marketers for their thoughts on what digital media opportunities are most underrated. Not surprisingly, email marketing was recognized in the majority of responses as the most underrated.[...] Read more
Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed[...] Read more
Imagine being in high school again. Except instead of scribbling in your spiral notebook during study hall, you are tweeting from your iPad while streaming Hulu. As a marketer it is important to stay current with media and the way in which your audience is consuming your messages. I wanted to get a look into[...] Read more
You know Big Data is a big deal when people who write about it use capital letters. And let’s face it, it is a big deal. For digital marketers, big data holds the key to truly understanding who our customers are and what motivates them to act. It’s about capturing and integrating dynamic customer profile[...] Read more
Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective[...] Read more
Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of[...] Read more
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