One of the most important rules in email marketing, if not the most important, is to send only to those who have explicitly indicated that they want to receive your organization’s emails. People can subscribe to emails directly or indirectly, but each variance comes with its own requirements for maintaining your list for optimal deliverability. [...] Read more
One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers and marketers alike. But it’s the gathering of the data that makes people a little leery, because it sounds so[...] Read more
I had several of “those” experiences recently: the ones where something you’ve only just become aware of suddenly commands your attention wherever you turn. It’s like the “something” has been there all along but you just haven’t noticed. Take my new fascination with mercury glass. I was looking for holiday decorating ideas and discovered mercury[...] Read more
As we address designing and developing Lyris’ products to predict and improve the user experience, I’d like to discuss a few concepts that are important to understand: Keeping users central throughout the design and development process. Guiding principles and user interface patterns of user-centered design. How we focus on value to lead the market with[...] Read more
The past year has been an incredible evolution for Lyris. It’s exciting because we have been actively engaging closely with you, our customer, to develop products that are centered around how you work. Today we announce the new Lyris tabbed user interface. The new Lyris HQ is the direct result of working with, listening to[...] Read more
Many organizations use a customer relationship management system for the purpose of tracking individual customer activities, including the frequency with which their sales representatives contact them. If you’re one of these organizations, have you ever considered integrating your CRM directly with your email marketing platform? The benefits of a successful CRM integration can be huge.[...] Read more
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