Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed[...] Read more
See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design[...] Read more
Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavor for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout[...] Read more
We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the[...] Read more
This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information.
Shareable content refers to anything that is easily shared through email, social, and any other platform; it can include a video, photo, blog post, news, anything that is valuable content. It establishes authority as well as builds the social capital of your website and brand through comments, likes, shares, and links – it’s one of[...] Read more
Don’t you wish your customers interacted with your emails the way your friends do on your personal Facebook page (liking, commenting, clicking on your links, and being really engaged)? There are many built-in Facebook functionalities and user practices that encourage engagement – practices that can be applied to your email marketing exchanges. I acknowledge there[...] Read more
Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Brennan and Chris answered their questions. Q. What would you recommend in terms of getting started with a mobile marketing program? A. Although mobile marketing is very technology[...] Read more
Lyris is exhibiting at the DMA this week, Booth #1630. Cross-Channel Marketing Challenge As marketers, we are aware of the gaining momentum and importance of social media in our cross-channel communications. Today we are seeing both consumer-based and business-to-business companies integrating social media into their marketing. Here are some quick facts: While they are an[...] Read more
Note: We are having a discussion about this topic in the Lyris Digital Marketing Café, please join us and share your thoughts. It’s been an unsettling week in Britain. Thousands of youths have gone on a sophisticatedly orchestrated rampage through the streets – or more precisely the shopping precincts – of London and several[...] Read more
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