I came across some comments from Lyris customer Ice.com in a Valentine’s Day email round-up last week, and I couldn’t help but wonder how other retailers would be spreading Cupid’s love this year. Now my inbox is filled with Valentine’s Day emails, including the following examples from other Lyris clients. I have to admit they make me feel all[...] Read more
Are you constantly bombarding your subscribers with discounts every week? Are your open and click-through rates declining? Discounts are nice when you’re ready to buy something. The problem is that your subscribers aren’t going to buy from every email, and they’re going to become desensitized to your constant promotions fairly quickly. So you need something[...] Read more
Whew! I can relax now and step down from my soapbox. My concern that big data is supplanting the human element in digital marketing has been alleviated, and I have a Lyris customer to thank for it. Check out this article from MarketingSherpa’s Courtney Eckerle: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction[...] Read more
While I was catching up on my reading, an article from Digiday’s Giselle Abramovich caught my eye. The article, “The Most Underrated Digital Marketing Tactics,” asked leading digital marketers for their thoughts on what digital media opportunities are most underrated. Not surprisingly, email marketing was recognized in the majority of responses as the most underrated.[...] Read more
Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013. This is a generalization I am willing to make based on these statistics alone: In 2012, 51.8% of U.S. consumers shopped online – the first time in history when[...] Read more
One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers and marketers alike. But it’s the gathering of the data that makes people a little leery, because it sounds so[...] Read more
I’ve flown a lot in the past few years on a wide variety of airlines and think that I’m fairly familiar with the types of emails that this industry sends. Unfortunately, most airlines leave a lot to be desired when it comes to email marketing. I was pleasantly surprised by this email from Air New[...] Read more
Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself subconsciously scrolling or skimming through articles on a daily basis. One thing that I’ve noticed[...] Read more
See even more mobile optimized emails here > We all know the number of people reading emails on mobile devices is increasing every month. According to our friends at Litmus, 22% of the 109 million opens it recorded in October 2012 came from iPhones! So it’s great to see some brands embracing responsive email design[...] Read more
I had several of “those” experiences recently: the ones where something you’ve only just become aware of suddenly commands your attention wherever you turn. It’s like the “something” has been there all along but you just haven’t noticed. Take my new fascination with mercury glass. I was looking for holiday decorating ideas and discovered mercury[...] Read more
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