Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes. For more email deliverability tips click on our infographic or this link to download our Email Deliverability: A Do’s and Don’ts Guide.
This infographic outlines the key trends affecting the way we engage with our customers, and the tools and technologies for keeping pace in today’s digital world. Download our guide, The Future of Email for more information.
This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online[...] Read more
You may have heard about new legislation in Canada which, among other things, covers email permission practices. While the law itself was passed in December 2010, it has yet to take effect – and it will be some time before that happens. We tentatively expect enforcement to begin in mid to late 2013, but recommend[...] Read more
You know Big Data is a big deal when people who write about it use capital letters. And let’s face it, it is a big deal. For digital marketers, big data holds the key to truly understanding who our customers are and what motivates them to act. It’s about capturing and integrating dynamic customer profile[...] Read more
Please join Lyris on Friday, November 9, 10:30am – 3:30pm ET at the MarketingProfs Mobile Marketing Virtual Conference. Learn how to leverage mobile to optimize your email campaigns, target customers and prospects more effectively, and increase return on marketing investment. Be sure to stop by our booth to: Ask our experts questions Join our roundtable[...] Read more
The Lyris Digital Optimizer survey conducted in Summer 2012, both confirms some widely-held perceptions of digital marketing techniques and challenges, and brings new insights that can be used to inform future strategies. Here are the highlights: {Click to enlarge} {Click to enlarge}
As email has evolved, deliverability has evolved as well. Government regulations, inconsistent Internet Service Provider (ISP) policies, emerging technologies, and changes in user behavior all add to the complexity. What follows are some questions that come up most often from Lyris customers, or that address specific aspects of email deliverability that are important to be[...] Read more
With so many variables affecting email deliverability, it’s important to separate fact from fiction. There are quite a few myths out there with the potential to steer marketers in the wrong direction, and away from the best practices that can really make an impact. Here are the top five myths surrounding deliverability – and the[...] Read more
Email deliverability takes on even greater importance this time of year, especially for ecommerce marketers who need to make every customer interaction count. Achieving a positive sender reputation is the foundation on which optimal email deliverability is built, as discussed in this blog from Lyris deliverability expert Evan Burke. Continue to build on that foundation[...] Read more
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