There are three reasons why I always open Firebox emails: The copy is packed with personality and humour. Each email has a theme and looks completely different, but is still recognisable. The products are fun. Firebox also happens to have a best practice email design. Let’s have a look at what it does well[...] Read more
Even the most experienced email marketers know that managing deliverability can be a challenge. But deliverability is a critical element in the success of your campaigns, so it’s an important area to manage proactively. Here is a recap of deliverability basics – five best practices that can help you maximize your delivery potential and minimize the[...] Read more
I’d like to call your attention to a case study that has just been posted on the HP website. The case study, Choosing the HP BladeSystem for Big Data Expansion, discusses Lyris’ selection of HP infrastructure to host the deployment of Hadoop, which serves as the foundation for Lyris ONE’s ability to process and analyze large[...] Read more
Return Path recently reported that 85% of all mobile email is read on an Apple device. We decided to see if Lyris clients from the U.S., U.K., and Australia also had such a high percentage of mobile users. Here is what we found: Overall we found that the iPhone and iPad combined gave Apple a[...] Read more
Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,[...] Read more
The word “infographic” brings up 593 million results in a Google image search. Not bad considering the word doesn’t exist according to Dictionary.com. Marketing organizations are increasingly latching on to the use of informational graphics to augment their content marketing strategy. Search results for the word “infographic” produce 593 million hits Even though emphasis on[...] Read more
If you’ve paid an exceptional amount of attention to the lower right hand corner of your TV screen while watching your favorite show, you may have noticed a rising trend in the display of Twitter hashtags. The intent of the hashtags is to create a social buzz around the show that you are watching by giving you[...] Read more
Quick – how would your email deliverability be affected if you started using the word “Free” in your subject line? What about “Rolex” or “Viagra?” Maybe you recognize that “Free” isn’t the same problem for deliverability it once was, but certainly anyone who receives email would recognize that the other two are to be avoided[...] Read more
I can’t tell you how many times I’ve been asked: “How often should we be sending email?” The above question is very important, and however basic as it may seem, it simply cannot be answered without some considerable analysis. It is a simple question to ask, but it is not a simple question to answer.[...] Read more
Lyris’ Digital de.lyrium event held last week provided an unforgettable experience for several hundred special guests and technology movers and shakers who came to close out the annual Salesforce Dreamforce conference with us. Sumptuous foods and signature cocktails, music and dancing, performance art on the prowl and overhead, and a perfectly manicured lawn underfoot provided[...] Read more
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