Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective[...] Read more
Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of[...] Read more
The takeover of San Francisco by Dreamforce is usually an event to remember. This year was no exception with some impressive keynotes by Salesforce’s CEO, Marc Benioff, and Virgin Group’s Richard Branson. But after a day listening and networking it was time for most of us to celebrate. What an amazing way to celebrate the[...] Read more
Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%. Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk[...] Read more
Shareable content refers to anything that is easily shared through email, social, and any other platform; it can include a video, photo, blog post, news, anything that is valuable content. It establishes authority as well as builds the social capital of your website and brand through comments, likes, shares, and links – it’s one of[...] Read more
We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200 tweets were sent on average every day, and 60 million Facebook updates were posted daily. The challenge for digital marketers is[...] Read more
We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels. They instead expect to be engaged[...] Read more
In less than two weeks the tech world will descend on San Francisco for the annual Dreamforce conference. I’m sure you’ve already heard about the event we’re hosting on Thursday, September 20, at San Francisco’s iconic Supperclub. We’re getting quite excited to showcase our new brand, identity, and technology innovations with you. And we’re excited[...] Read more
If you’re into photography and a Nikon user then you might be familiar with the monthly In-Frame newsletter. I think this newsletter follows a lot of best practices and strikes a good balance between value-added and sales content. Subject: In-Frame: Your monthly NIKON tips, competitions and news View full email here > What we like[...] Read more
Many great questions came from the audience after Lyris’ recent live Webinar, The Future of Email. And no wonder – there’s a lot going on in the world of email these days: emerging technologies, big data, multi-channel integration, device proliferation, and much, much more. Here’s a sampling of what was on attendees’ minds after the[...] Read more
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