We understand how important it is for marketers to receive up-to-the-minute information that empowers them to better personalize campaigns and create a stronger relationship with their customers. Hello Music has capitalized on this opportunity and generated measurable business results.
As I mentioned in a previous post, email is a great candidate for understanding and acting upon the treasure trove of big data given its maturity and data rich quality. It is also tunable, testable, and can be optimized to deliver value at every stage of the buying process by using the right data processing and algorithmic methods.
Vice president of marketing at Hello Music, Lucas Bean, has this to say about Lyris:
“We have tried other solutions for digital marketing but they didn’t come close to meeting the reliability standards and insight into data that we needed. Lyris on the other hand is a true enterprise product with superior customer service and analytics that has allowed us to increase sales by up to 50 percent for individual deals. Also, we can better target and personalize our customer emails by taking advantage of real-time insight into customer tastes and preferences.”
Thanks to Hello Music for sharing its Lyris story! Stay tuned for future customer stories that will show how Lyris is leading innovation in digital marketing.